The Commerical:
The TVCF features Lee wandering through a cruise ship where everyone and everything is frozen in time. Once he opens a bottle of Anchor Beer, the scene comes to life, initiating a vibrant party
Lee Min Ho x Anchor Beer (2017)
In 2017, South Korean actor Lee Min-ho was engaged as the brand ambassador for Anchor Beer in Cambodia, starring in a regional campaign.
The campaign, which included TV and print ads, featured Lee in a cruise ship-themed commercial highlighting the brand's youthful and energetic image.
Brand Fit:
Lee was chosen for his "fun, young, and energetic" personality, which aligned with Anchor's brand values.
Media Rollout:
The campaign was a multi-channel effort including TV, print, social media, and out-of-home advertising from mid-2017 to mid-2019.
